Influencers clash over India’s protein needs

If the intent was to trigger multiple groups with a single post, Diwekar hit the sweet spot.
| Photo Credit: Getty Images/iStock
For those who don’t live their lives online, here’s the executive summary. On April 1, celebrity health and wellness influencer Rujuta Diwekar posted a reel pegged ostensibly to a common predicament of the older of her 1.8 million Instagram followers: their children were urging them to include more protein in their diet. In a line that evokes the no-uterus-no-opinion stand on abortion adopted by pro-choice advocates, Diwekar said they should ignore their sons’ advice on food, including protein, collagen, creatine, omega-3, and prebiotics, till such time they were cooking meals for multiple people every day. “Bachha hain, bada hone do [He’s a child, let him grow up],” she signs off.
Published – April 08, 2026 06:42 pm IST

