Bridal Mantra by The Hindu relaunched

When we decided to relaunch The Hindu Bridal Mantra after a hiatus of 11 years, we were determined to make it relevant to modern couples. A lot has changed over the last decade.

Although the magazine may not have been on news stands lately, the team behind it continued to keep up with domestic and global markets in a constantly shifting wedding scene, in a country that loves big fat weddings, but is also open to change. (Enter the intimate post-Covid bridal shower.)

Actress Anaswara Rajan, who plays the lead actress in With Love, turns through pages of the just launched Bridal Mantra magazine
| Photo Credit:
VELANKANNI RAJ B

With new trends constantly cropping up, this can be a confusing space to navigate. So we turned to experts and broke it up into topics, to guide you on what to wear, what to serve, and of course, how to invite all your friends as well as your parents’ guests without offending anyone. (Hint: Throwing multiple small parties, with a different guest list for each is getting popular. Also, tell your friends they can unwind with a Maggi bar at the after party.)

This 112-page edition is rich with stunning pictures, and packed with stories and sensible advice on everything from finance to pre-wedding shoots.

Actor and director Abishan Jeevinth, the hero of With Love, poses with The Hindu’s Bridal Mantra magazine
| Photo Credit:
VELANKANNI RAJ B

For traditionalists, we have vintage weaves and the popular Dolly Jain giving tips on how to drape your Kanjivarams, and for brides who prefer a more edgy silhouette, a jumpsuit or cape. Still too conventional? Check out our tips on how to carry off a metal breastplate. The edition also features a day-by-day guide from some of the country’s top designers such as Ritu Kumar, Aisha Rao, Monica Shah, Abhinav Mishra and Palak Shah. As for the grooms, they are now embracing glow-ups, asymmetric kurtas, and vivid hues.

Today, technology in weddings is as important as bridal couture. Terms like RFID wristbands, augmented reality mirror, livestreams, have seeped into the wedding planner’s vocabulary.

Weddings are evolving, and brides and grooms today want to stand out, not fit in. Whether it is a quiet, loud, or an understated celebration, for many it is about their personal expression. Through these thoughtfully curated pages, Bridal Mantra aims to be that friend who can handhold you through the planning of your big day.

Priced at ₹80. To buy, click on https://publications.thehindugroup.com/bookstore/Purchase or call: 18001021878